Want to find trending niches in 2023?

If you’re someone who is researching keywords or niche topics to see what level of interest/demand there is for a potential online business, have you considered Google Trends?

Google Trends shows you what is trending currently across the Web, and allows you to enter your own phrase or keyword to gauge the level of interest. 

Needless to say, an upward trending search term (over 5 years, say) is a great sign that you’re into a winner. 

You can search by time frame, country and search type. (Note that a value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means that there was not enough data for this term). This Google guide explains it in detail.

Check these examples out:

Search term: ‘Golf’ (web search, global, 5 years)

You can see this is a cyclical business with most interest occurring in the spring and summer months. Golf product advertisers would look to take advantage of this seasonality by increasing their advertising budgets.

Search term: ‘Vegan protein’ (web search, global, 5 years)

This has been a trending item over the last 5 years with the current search levels reaching peak popularity. As there definitely is demand and interest for this product – producing content relating to ‘vegan protein’ will get plenty of eye-balls. Especially if the content is relevant, up to date and answers the users questions or concerns. If you’re site is getting lots of visitors you can then use strategies to monetize your site.

Search term: ‘Cross fit’ (web search, global, 5 years)

Around 5-10 years ago Cross Fit was a popular fitness method. The interest has since died down –  as shown above. A whole bunch of ‘Crossfit’ coaches tried to capitalize off the trend and the quality on offer wasn’t as good.

Search term: ‘Online Business’ (web search, global, 5 years)

As you can see, web search for ‘online business’ has remained popular and consistent over the last 5 years. This shows how much interest people have in creating a business that leverages the power of the internet. Now check out the same term but filtered for YouTube searches:

Whereas the web search for ‘online business’ is nearing peak popularity – the interest in ‘online business’ on YouTube is not even half as popular – yet. And more importantly, it is trending upwards over the last 5 years. 

Search term: ‘Affiliate Marketing’ (YouTube search, global, 5 years)

What does the above tell you?

It tells me that there is growing demand for online business related information on YouTube.

Specifically, it tells me there is a growing demand for affiliate marketing online business related information on YouTube.

And if you are a video person, then it makes sense to:

1. Create your own YouTube channel

2. Learn online business skills

3. Learn the skills of video creation

4. Create awesome content

5. Use affiliate marketing to monetize your content.

The point is that Google Trends that help you research and identify what is 1) trending, and 2) how popular it is.


The key is you want to find those trending niches or keywords and have a popularity score of >75 (given 100 represents maximum interest for the time and location selected).

Interested to learn more about affiliate marketing? Check out this article.

Are you more of a visual person? If so, check out a Free Video Workshop on how to start an online business below:

Free Video Workshop Shows You How To Start An Affiliate Business From Scratch!

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