What is affiliate marketing?

As an ex-corporate employee who quit his job after using Affiliate Marketing, it just makes sense that more people – especially beginners learn exactly what is Affiliate Marketing and how does it work.

I want to explain to you what exactly is affiliate marketing and how it works.

I firmly believe that affiliate marketing is a great online business model if you’re working in a full time job and have other priorities such as family. Once you get an affiliate business up and running – it is very much hands-off.

Many people have asked me recently how the process of affiliate marketing works, and how to get set up and start making sales online. I’m going to explain everything you need, specifically:

Free Video Workshop Shows You How To Start An Affiliate Business From Scratch!

We respect your email privacy

What Is Affiliate Marketing and How Does It Work?

What is affiliate marketing and how does it work? Well, it’s very simple.

Affiliate marketing is where you promote and sell other company’s products to earn a commission.

You basically partner with brands and promote their products to your audience, earning a commission on sales made through your unique referral link. Affiliate marketing is a great way to earn an income around your job – especially if you don’t have your own product or service!

You simply leverage an existing company’s products and go out and market that product. The company may even provide the marketing assets for you. On top of that, the company will deal with customer enquiries, refunds, fulfilment, etc, so you don’t have to! So essentially, it’s a ready-made business which you have to market.

I am currently an affiliate marketer for four brands, and it was my first online business model in 2019 while working in my 9-to-5 corporate job.

When it comes to affiliate marketing, you really want to market a product you have used before and would happily recommend it to others. If you want help getting started with your own affiliate business – check out the same training that I used as a beginner. It’s still hands-down one of the best affiliate training programs out there.

Here are the basic steps to become an affiliate for a brand:

Step 1 – Find a product, service or brand you use. Simply type in Google a product/brand followed by “affiliate program”. Check out the example below:

What is affiliate marketing and how does it work?

Step 2 – If that brand has an affiliate program, you will see the search result for it’s affiliate page:

Become a Mindvalley Affiliate

Step 3 – Sign up for free:

Apply now for affiliate program
Sign up for affiliate program

Step 4 – Start sharing your unique affiliate link with your friends, family, social media followers, email list, etc. If someone clicks on the link and purchases the product, then you receive a % of the sale price.

Not all brands will have an affiliate program. Some brands may also name their program differently, i.e. ‘associate program’ or ‘members’.

Benefits of Affiliate Marketing

I firmly believe that affiliate marketing is the best online business model for beginners. It was for me in 2019 when I didn’t have my own product, service or offering!

Here are the benefits of affiliate marketing:

+ Low risk

There’s no huge capital outlay required. Your only sizeable expense will be paid advertising if you choose to go down that route. It’s great for beginners, especially those in full time jobs – who initially want to use affiliate marketing to build a side income around their jobs.

+ Scalable

Considering the size of your audience size for your particular niche, scaling is very possible with affiliate marketing. Depending on your income per product sold, you can go from 3 figures/month to over 5 months/month.

+ Focus on marketing

You only have to focus on marketing to new customers, with fulfilment, returns and customer complaints handled by the company.

+ No holding of stock

If you’re an affiliate marketer for a physical product, you don’t need to hold stock. This is done by the company who will deliver the product to the customer directly.

+ Time leverage

By utilizing available online platforms, you can earn income from sales 24/7. The tools and platforms available online mean that you don’t have to be there to oversee a sale. It can all be done on auto-pilot. For this reason, affiliate marketing is an example of a ‘leveraged’ strategy because the model frees up your time to focus on other things or live your life!

That means earning income in your sleep! If you’ve set up a winning funnel, sometimes there is very little input required by yourself. Compare this to traditional ‘9-to’5’ jobs where you have to commit x time to earn y salary.

+ Multiple affiliate businesses

You can be an affiliate for multiple products within the same company you are an affiliate for. That’s because you can refer your existing customers to other, more expensive products within the company.

The advantage of starting an affiliate business is that you learn how to market a product. So once you market one product successfully, you can then go on to build affiliate income from other products!

+ Uncapped earning potential

Some companies offer commissions of up to 80% of the sale price to the affiliate. This means that if you can get your costs right, then you stand to do well. Remember, if you use paid advertising to find your customers – then you need to ensure that:

$ Return per customer > $ cost per customer acquisition

Challenges of Affiliate Marketing

While it appears to be a straight-forward model, you need to consider the following when getting started with affiliate marketing:


Depending on your affiliate funnel, it can take some time to see results. You might hit the mark quickly, or maybe split-testing is required to see which landing page, lead magnet, headline, etc, makes a difference and starts to attract clicks and sales.

Lack of control

As an affiliate, you are a ‘sales-man’. That means that you won’t have control over the quality of the product, the customer service team, the nurturing process, the company assets, etc. There is a chance the company can change the offer or pricing with little notice and it might affect your whole business.

It does help to be an affiliate for a brand/product for which you’re familiar with and have had a great customer experience with.

affiliate marketing training for beginners

Affiliate Marketing vs Other Strategies

Online business is my hands-down preferred strategy for building extra income. But here are other strategies I pursued and their pros and cons:

Property investment:

+ actual physical asset

+ property appreciates over the long term

– requires significant capital outlay

– extra costs, i.e. service charges, taxes, repairs, etc

Stock/fund investment:

+ more investment platforms = reduced transaction costs

+ allows you to benefit from company earnings via dividends

– requires research

– long time horizon

– subject to economic cycles

Day trading:

+ you can set your risk/return preferences in your strategy

+ can start with little money

+ unlimited earning potential

– need a strong mindset to not chase losses

– you’re on your own

– guaranteed failure if you don’t have a plan/or don’t stick to one


+ physical product

+ can market and sell on a huge platform like Amazon

+ Don’t have to hold stock

– upfront cost to find in-demand product and test the market

– competitive


+ allows you to market your unique skill-set online

-requires a commitment of your time

-capped income

Franchise business:

+ real physical assets

+ ready made brand

-huge upfront and regular expenses

Costs of Affiliate Marketing

Below I have listed the minimum you need to get your affiliate marketing business off the ground.

Website builder + domain hosting

There are lots of website builders and domain hosters out there! Some are adequate, while others have additional features like 24/7 support, tools, etc. Convertri is my favorite website builder because it is great for affiliate marketers! The best things about Convertri is that it is so simple to use. You can just drag and drop elements to design your webpage as you please. Also Convertri webpages load super quick! This is so important for SEO or for paid ads, as users want fast page speeds. Google recognizes fast page speeds for SEO ranking.

Monthly subscriptions will start at $75/month.

Email autoresponder

An email autoresponder allows you to send an email or newsletter to multiple people at one time. If you have built up a list of follows or subscribers, then you would want to stay engaged with them. This might be by sending regular emails on your product, or providing tips relating to the product area, useful content, offering downloads, etc. The key with email marketing is to continue to provide valuable content to generate trust from your customers. Eventually they’ll become paying customers.

In fact, email marketing provides one of – if not, the best return on marketing spend compared to other ad types.

AWeber or Mailchimp as reputable email autoresponders. AWeber offers a free starting package, but as your subscribers increase, they start to charge. Their paid packages start at $12.50/month.

Graphics and content design package

Canva is an excellent graphics and design website. It is so user-friendly and allows you to create content for a whole range of platforms – and in a range of formats. They have a huge collection of professional looking templates and is my go-to place for design new graphics.

Canva offers a free package, but the paid package gives you access to more templates and graphics – starts at $10.99/month.

Paid traffic (optional)

If you use paid advertising (i.e. Google, Facebook ads) to attract customers, then you will probably need to spend at least $5/day for the algorithm to work properly and start bringing you customers. Note, this is an optional cost.

Affiliate Platforms

As an affiliate marketer, one of the most important factors to consider when choosing a program is the commission rate. After all, the higher the rate, the more money you stand to make from each sale. In this post, we will take a look at some of the best paying affiliate schemes currently available.

1. Amazon Associates

Amazon is one of the biggest and most well-known e-commerce companies in the world, and their affiliate program, Amazon Associates, is just as popular. With Amazon Associates, you can earn up to 10% in commissions on eligible products that you promote. One of the great things about Amazon Associates is the wide range of products available, including books, electronics, clothing, and more. Plus, their cookie duration is 90 days, giving you plenty of time to earn commissions on referred sales.

2. ShareASale

ShareASale is an affiliate network that allows you to promote products from a wide range of merchants. With ShareASale, you can earn commissions of up to 35% on sales made through your referral link. They also have a large selection of merchants in a variety of niches, making it easy to find products that align with your own interests and audience.

3. CJ Affiliate

CJ Affiliate, formerly known as Commission Junction, is another popular affiliate network with a wide range of merchants and products. With CJ Affiliate, you can earn commissions of up to 8% on sales made through your referral link. They also have a long cookie duration of 60 days, giving you plenty of time to earn commissions on referred sales.

4. FlexOffers

FlexOffers is another affiliate network that offers a wide range of products and merchants. With FlexOffers, you can earn commissions of up to 50% on sales made through your referral link. They also have a long cookie duration of 30 days, giving you plenty of time to earn commissions on referred sales.

5. ClickBank

ClickBank is a popular affiliate network that offers products in a wide range of niches, including health and wellness, personal development, and more. With ClickBank, you can earn commissions of up to 75% on sales made through your referral link. They also have a long cookie duration of 60 days, giving you plenty of time to earn commissions on referred sales.

There are many great affiliate programs out there that offer high commission rates. By choosing one of the programs listed above, you can maximize your earning potential as an affiliate marketer. Just be sure to do your research and choose a program that aligns with your own interests and audience.

You can even search for a brand that you love using, and in Google type ‘xyz affiliate scheme’. This will take you to the company’s affiliate page where you can sign up, and start promoting the product and earning commission when you make a sale.

Choosing An Affiliate Product or Offer

Here are some guidelines when choosing an affiliate product or offer.

1. It should be a product you like or have used yourself. If you don’t like it, you won’t promote it with any passion. People will see right through you.

2. It’s got to be useful for your customer. Don’t just promote something for your own gain. Promote something that will really help people. All businesses are started to solve problems and yours should too.

3. I found the best niches for launching an online business, especially an affiliate marketing business are:

  • Health
  • Wealth
  • Self
  • Social

If you can find a product that falls within one of the above niche areas, then that’s a great start. For example, diet products fall under ‘Health’ and are always in demand. Similarly for money making strategies – which fall under ‘Wealth’.

But…you don’t want to be too generic with your sub-niche, as there may be a lot of competition. For example, weight loss pills are everywhere on the internet. It may not be easy to stand out. Check out this article on how to use Google Trends to find your sub-niche:

4. To get real success you ideally want your business to have monthly recurring income. In other words, each month the customer pays for the product subscription – you get a commission. So by earning a monthly revenue, you have created a passive income for yourself.

5. Once you have customers you want them to love your product, rave about it and keep buying other related product from you. So make sure the product has other products to compliment it, or even up-sells, i.e. a premium package. This is a great way to increase your revenue from the same customer. In other words – your revenue per customer increases. 

Points 1 and 2 are non-negotiable.

If you’re looking for guidance on how to properly start an affiliate business, then I would highly recommend the Modern Wealthy training below.

Online business training

Marketing The Product or Offer

Free (organic strategies) vs Paid advertising?

Once you’ve decided on a product or offer, you then need to work out how to market it to an audience. Ask yourself, do you have time or money? If you have more time, then maybe you can go down the route of content creation. This is where you create content regularly and post on your social media (Instagram, Twitter, TikTok, etc) or broadcast to an existing audience by email.

The content you post will be related to the product, and includes tips, news, quotes, free products, etc. By creating content regularly, the idea is to create followers. Once you have sizeable followers, then you can actively start to market your affiliate product – and hopefully make sales.


If you like to write, then why not consider blogging. Blogging is free and you can write to your heart’s content. The key with using blogging for affiliate offers – is to ensure your blog is relevant and addresses a key pain point of the reader. Only then can you bridge the reader to your offer.

There are many blogs about a variety of topics, so the internet is pretty saturated already with blogs. But that shouldn’t stop you from writing an article about something you’ve learnt, or presenting some compelling research or stats relating to your affiliate product.

I have used my blogs and then sliced and diced them to post on my socials. That includes email broadcasts, Instagram, Facebook etc. Reformat and reposting is a great way to ensure you are utilizing all of the platforms.

Note that blogging and the other content creation strategies above require you to play the long game and build an audience.

Paid advertising is where you are paying for targeted traffic. You can advertise your offer on Google search, YouTube, Facebook, Instagram etc. Of course – this strategy has the potential to provide you with laser focussed traffic who are interested in what you are offering. Be warned though – that if you don’t know what you’re doing, you can waste a lot of money on paid ads!

Here are some of the paid advertising platforms:

Google search –

Google is the world’s go-to search engine, and has billions of searches every day. You can’t afford NOT TO be on Google!

It is all about search intent. Someone will use Google because they need to learn about a topic, or need a solution or help to fix something. Considering the number of advertisers – Google ads are very competitive, but if you can produce an ad and content that directly addresses the pain or problem that someone is searching – then your affiliate offer will do well.

YouTube –

YouTube is owned by Google, and so it uses the same paid advertising platform as Google Search – ‘Google Ads’. YouTube advertising is powerful because you can connect with a viewer on an emotional level. Something that is hard to do with plain text. If you can create a compelling video ad that hooks the viewer, addresses their pain problems and presents a solution – then you’re onto a winner.

YouTube video ads generally appear before the main video that the viewer is watching. You have 5 seconds at the beginning before the viewer can click on ‘Skip’ and continue with their main video. In those 5 seconds, that’s when you ‘hook’ your viewer in.

I started my first affiliate business by marketing on YouTube and it was amazing. I was able to portray my message with emotion, logic and results. Video is powerful and I would always recommend marketing on YouTube with the right guidance.

Facebook –

Facebook is a super mature platform, with a very sophisticated algorithm behind it’s advertising. That means that Facebook is so incredibly clever at finding the right people for your offer – providing a) your ad is highly focussed, and b) you apply the appropriate targeting for your ad.

If you can create a Facebook ad funnel that is generating leads and sales from your affiliate product, you stand to do very well. Just note that when it comes to scaling your ad – YouTube is much better to get to 5 and 6-figures a month. That is because YouTube typically is better for marketing high ticket products (>$300). Where Facebook does well for those advertisers who are marketing products that are priced at <$300.

These days you will note that there are so many adverts online shouting out “How you can make $000s a day” or “Change your life in a week”.

But it’s pretty much impossible for a beginner in affiliate marketing to do it this quick.

Here’s why

When getting started with affiliate marketing you want to promote 1 product only. Focussing all your attention on getting it to work and produce nice healthy profits. Only at that point should you start to promote and sell a 2nd, 3rd, 4th product etc.

Alot of people make the mistake early on with trying to do 10 things at once.

Focus on 1 product, learn the process and then you can repeat later on.

This is a journey, not a sprint.

Below are the steps you should now take:

What’s next?

1. Google the company you want to promote (example Amazon affiliate program, Manscape affiliate program, affiliate program, MindValley affiliate program, etc). You’ll see if you can promote their products or not.

2. Sign up for the free affiliate program, and you’ll receive an affiliate link from them.

3. Build a basic website/landing page around your niche or product you are promoting (once you’ve learnt how to build websites you can do this in a few hours). Today’s technology makes website building so quick and straight forward. 

4. Advertise via free strategies such as blogging, YouTube channel, Instagram or Facebook. Or go down the route of paid advertising such as Bing, Google Search Ads, YouTube ads, Facebook ads, Instagram ads or banner ads. 

5. Add value to your customers and show how the product can help them solve their pain or problem.

6. Customer clicks and buys, and you make an affiliate commission.

Note there are various ways from point 4. to generate sales, but the above are the most common. 

As you can see it requires a bit of work and learning to get to this stage.

It’s not possible for a beginner to make money in a week with all of this. Chances are it will take a month or maybe 2 or 3 months. Maybe even longer to really learn the skills that are needed to succeed in affiliate marketing.

But the next few months are going to pass regardless so you may aswell get started. And once you set up a successful funnel, it will run virtually automatically, generating sales 24/7 – while you are sleeping, travelling or eating. 

Don’t believe me? Google it now. Type in companies and take a look at the commissions they offer. Some commissions range from hundreds of dollars to thousands per sale. How many $2000 commissions do you want to make a month?

Best Affiliate Marketing Strategy

Imagine a subscription-based product priced at $100 monthly that pays you $25 per month each time the customer pays the $100 (btw – thousands of products offer a subscription-based affiliate model. I’ve picked a mid-range.).

Normally digital products, memberships, software, courses and training products offer these types of recurring commissions. 

Let’s say your aim is to make 10 sales a month (you can advertise to a global audience):

Month 1 – You’ll be earning the sales commission only, no recurring commission

Month 2 – You’ll be earning $250 in recurring commission + new sales you make

Month 3 – You’ll be earning $500 in recurring commission + new sales you make

Now imagine you can make 20 sales a month – over the course of a year.

As mentioned above, you don’t need to have a following to do this. Advertising can get you in front of buying customers within hours of launching an advert. 

There is no reason why within a few months you can’t be set up with you affiliate funnel and making your first sale online. From that point on you just scale your advertising budget, reach more people and make more sales. 

The process is very simple. It’s just about learning the skills that is vital for all of this to work.

High ticket affiliate marketing strategy

You can be an affiliate for Amazon for example. That means you don’t have to own a specific product. You simply promote a particular product and if someone clicks on that specific link, it takes them to Amazon where they can buy it.

What is affiliate marketing and how does it work?

Now Amazon pays it affiliates around 5-10% commission. Let’s say that an average Amazon product is $30. So if you were to promote and sell a $30 product as an affiliate – you’d make around $3.

That’s not ground-breaking.

You’d have to sell ALOT of those products to make it a worthwhile business.

If you wanted to earn $1000 a month as an affiliate – you’d have to sell over 300 of those products.

amazon affiliate strategy

My strategy?

I sell products that are priced higher, i.e in the hundreds and thousands of dollars (not $30).

Also – i target those affiliate programs that pay a high affiliate commission %, i.e. 30%, 40%, 50% and more.

Yes those programs do exist!

So I basically promote and sell high priced products that pay a high affiliate commission:

high ticket affiliate strategy

In the above example you can see that you can earn $200 if you sold a $400 product as an affiliate (assuming commission rate is 50%).

To hit a monthly income target of $1000, you’d only have to sell 5 of these such products:

high ticket affiliate strategy 2

And you’re income is not only restricted to the initial commission you get from a sale.

Some affiliate programs pay affiliates membership income, i.e. for each month the customer stays as a member – the affiliate receives a percentage of the monthly membership fee. 

This is known as ‘recurring income’.

Also, some brands and companies have up-sells, where the customers goes on to buy further products. Therefore, you as an affiliate can receive affiliate commission from future purchases/upgrades that that customer decides to make.

This is known as ‘high-ticket income’.

Bottom line – if you can find an affiliate scheme that pays all 3 types of income (initial, recurring and high ticket) – then you’re on your way to a six-figure passive income.

3 types of affiliate income

affiliate marketing training for beginners

Real Life Affiliate Marketing Examples

Example #1

Vikki Renz is the owner of YouTube channel – ‘Oh my Mama Body’, where she gives advise on women going through pregnancy.

As part of her channel description, she has an affiliate link to Lavender Oils that she uses and recommends (see below).

She also offers a 24% discount when a new user clicks on the link and sets up their account. If that person buys the oils, then Vikki stands to make a commission.

Example #2

Landria Onkka is a spiritual teacher and manifestation guru. On her website –, she has a page on Healthy Choices. There she has different products that she has used and recommends.

The links take you to her Amazon shop where she utilizes Amazon affiliate links to sell other company’s products:

Amazon will then pay her a commission (5-10%) for every sale made.

Example #3

You know those review articles that compare products? Well, those are affiliate websites. They compare and rate products – and then give you an option to buy them via affiliate links:

Check out the listings for websites when I type in ‘best noise cancelling headphones’:

When I click on this link, it takes me to the TechRadar article – which has affiliate links for different headphones that they are comparing.

See below example for the Sony WH-1000XM4 headphones:

Example #4

YouTuber David De Las Morenas has a channel called ‘How To Beast’. Here he posts videos on how to become your best self.

As a result of accumulating 1.3m subscribers, he is able to promote other products and services he uses. He does this by sharing the product’s affiliate link:

See below a sleeping mattress product URL link that David shares in his YouTube video description. You can see this product (Helix mattress) is relevant to the video content ‘My Morning Routine 2023’.

By adding the ‘/beast’, at the end of the URL, the company Helix Mattresses can then identify where sales have come from. If David’s audience clicking on that link and purchase a mattress, David receives commission from the sale.

My Journey As An Affiliate Marketer

When I started my affiliate marketing online business journey four years ago, I had doubts around what I could achieve. I had a desirable goal in mind, but wasn’t sure how realistic it was. I had these questions in my mind –

– Is it a scam?

– Can I really do it?

– What if give up and fail?

– What will my family think?

It took me a few months to go through the affiliate training and then I was ready to start marketing my affiliate products in July 2019. And I was so excited!

But the sales and income didn’t come quickly for me.

It took me a few months to really get my funnel nailed down, to get my marketing message pinpointed – AND more importantly to get my mindset corrected.

So it was in Sep’19 when I made my first few sales.

Below is a graph of my sales at that time.

While it might not be massive earnings, at the time it was very significant for me. It showed me that if I can make $100 online, I can $1000. And I can make $1000, I can make $10,000.

That’s the advantage of a leveraged business model.

With people I knew earning >$30k/month, I know that if I keep persisting, if I keep learning and tweaking my business, and more importantly – if i stay committed to the journey – the sky is the limit!


I hope my growth can inspire you as well.

Note – I’m not special in any way.

Trust me on this. I’m not a whizz when it comes to technical stuff. I’m not a natural born entrepreneur. And I’m not a natural sales-man.

But i was committed to changing my circumstances. I didn’t want to rely on a wage anymore.

So click here to get started with the same affiliate marketing business training that I took. It allowed me to learn digital marketing and earn at the same time by creating an affiliate marketing business.

The important thing is – how bad do you want to change your circumstances? How badly do you wish to create another income around your job.

Or how much do you want to quit your job and live a freedom lifestyle?

Take the first step today.

Free Video Workshop Shows You How To Start An Affiliate Business From Scratch!

We respect your email privacy

About me

start a side hustle alongside your corporate job

Creating an online income alongside your corporate job can be a great way to build financial security, gain skills, and achieve a better work-life balance. With the rise of the gig economy and the increasing number of remote work opportunities, it’s now easier than ever to create an additional source of income. That’s without considering the increased cost of living that we all face!

However, it’s important to remember that creating an online income takes time, effort, and dedication. Here are some strategies that can help you build a sustainable online business while working your corporate job.

  1. Freelancing: Offer your skills, such as writing, graphic design, or programming, as a freelancer on platforms like Upwork, Fiverr, or Freelancer. To be honest, these days you don’t even need to have your own skills. With the advance of AI (artificial technology), there are now more tools than ever that allow you to do things like; website creation, content creation, translating a language, copywriting, video editing, etc. It’s more more easy than ever and you can do these things at low cost. ChatGPT is great (and free) example of a hot AI tool that allows you to create content or get advise by simply requesting it! You advertise your services on freelancer platforms like Fiverr, and get the AI tools to do the hard work 🙂
  2. Online tutoring or teaching: Share your knowledge and expertise in a particular subject through online tutoring or teaching on platforms like VIPKid or iTalki.
  3. Selling products online: Start an online store and sell products on platforms like Amazon, Etsy, or Shopify.
  4. Affiliate marketing: Partner with brands and promote their products to your audience, earning a commission on sales made through your unique referral link. Affiliate marketing is a great way to earn an income around your job – especially if you don’t have your own product or service. You simply leverage an existing company’s products and go out and market that product. The company may even provide the marketing assets for you. On top of that, the company will deal with customer enquiries, refunds, fulfilment, etc, so you don’t have to! I am currently an affiliate marketer for four brands and it was my first online business while working in my 9-to-5 corporate job. When it comes to affiliate marketing, you really want to market a product you have used before and would happily recommend it to others. If you want help getting started with your own affiliate business – check out the same training that I used as a beginner.
  5. Dropshipping: Start a dropshipping business by selling products through an online store without having to hold inventory. Again, another fantastic online income source that leverages internet platforms like Amazon and its millions of customers. Before spending thousands on committing to a product – you should follow guidance on how to effectively build your ecommerce drop-shipping business.
  6. Blogging or content creation: Build an audience and monetize your blog or YouTube channel through advertising, sponsored content, or affiliate marketing. Again, ChatGPT can really help with this! But while ChatGPT (and other AI tools) can give you a start – you should definitely tailor the content to make it your own style.
  7. Podcasting: Start a podcast and monetize it through advertising, sponsorships, or affiliate marketing.
  8. Investing in stocks or cryptocurrencies: Invest your money into stocks or cryptocurrencies and earn returns through the appreciation of the value of your investments.
  9. Online surveys: Participate in online surveys and earn money for your opinions.
  10. Automated trading: This is a great strategy if you’re looking for passive income, i.e. invest once and earn returns daily/weekly. Automated trading or ‘trading bots’ will trade the markets for you automatically using a set strategy or settings that might tweak slightly. There are many in the market, but I use this one to earn me consistent daily positive returns, with a minimal investments.

By taking the time to get clear on your goals, identifying your skills and interests, creating a strategy, setting up a schedule, taking advantage of technology, outsourcing certain tasks, being consistent with your efforts, and learning from others, you can create an online income alongside your corporate job. Keep in mind that it will take time, effort, and dedication to make it happen, but the rewards can be well worth it.

Remember to also be mindful and keep the work-life balance healthy, the idea is not to burn out or neglect important aspects of your life, start small and grow gradually, review and adjust your strategies as you go and always be open to learn and evolve.

start a profitable online business today.
online business ideas 2023

For many of us, the idea of an online business sounds like a dream. The chance to earn income in your sleep, work you want and achieve freedom from your job. However, it can sound overwhelming especially if you’re not familiar with the business models out there. I want to break it down for you, and show that it’s not overly complex. I will distinguish between the models based on an investment of your time, resources and effort required.

Watch the video or read the transcript below 🙂

#1 – E-commerce

This is the type of business model where someone sells physical products on the internet. This may be shoes, electronics, bags, furniture, etc. The main platform that most people shop on for physical products is amazon and ebay, but there are still many specialised independant online ‘shops’. An ecommerce business model requires that you have a product that you know sells to A target market. It will usually require your own website (if not selling on amazon), suppliers and a warehouse to hold the stock. Of course, there are expenses that come with a warehouse or physical space – i.e. rent and insurance. Amazon offers an option where they can arrange fulfilment for you, i.e. sourcing from the supplier, storing the product, packaging and dispatching to the customer – all for a cost.

This model is good is you have a product you are passionate about, have a reliable supplier and a target market in mind. It will generally require an initial investment of resources to set your business up, marketing and of course regular purchasing of supplies.
With the power of the internet, this model can be automated – and so will not require a huge slice of your time once the business is running.

#2 – Freelancing

This is where you provide independant services for another individual or company. This may be as a photographer, website builder, digital marketer. An example of this model is ‘’ – a platform that allows people around the world to make money by providing a digital service, i.e. photo editing or adding subtitles to your videos.

Essentially your customers will be paying you for your time, so as you can tell – this is a business model that is dependent on you and your time in order to earn money. It is difficult to automate as you need to be there. But if you are good at the service you provide, you can do very well!

#3 – Consulting

Consulting is a type of freelancing where you provide services for generally higher ticket fees. You are providing your knowledge as opposed to a physical product. To be a successful online consultant you need to pick a niche where you have real expertise. In this business model, you are exchanging your time for money, but as mentioned if you really know your stuff – then with the right marketing you can charge lucractive amounts per hour. Consider online marketer Neil Patel who reportedly charges $5,000 per hour for consulting.

#4 – E-Courses

If you have an expertise in a niche topic, and you know that thing is in demand – then creating a training course is one of the best things you can do on the internet. This business model can be lucrative because digital products, i.e. online training, can attract large prices – especially if it is a training course that many people are interested in and so there’s a demand for. Just imagine – you create your training course ONCE, and then with the right advertising, you will earn recurring fees. All you need to do is invest resources initially to create a professional looking training course and to market your training course on the right platforms to the right people.

This type of online business can earn you fantastic passive income – as you don’t have to do too much after you’ve set it up!

#5 – Affiliate Marketing

Many of the successful companies in the world, i.e. Facebook, Amazon, AirBnb, Uber are using the affiliate model. This is where you sell someone else’s products in return for a fee or commission. Take Amazon for example – the majority of the products on the Amazon website do not belong to Amazon. They simply provide a platform to bring sellers and buyers together…and take a commission. Similarly for AirBnb. They do not own the properties, but take a commission from people renting their properties to renters through their website. Affiliate marketing is the epitome of digital commerce. And you can do it too.

If there is a product or service you use and can vouch for, then affiliate marketing allows you to earn commissions from marketing and selling that product. For example there’s a health drink that I like and can happily promote in return for commissions. Amazon has its own affiliate model, where you can promote amazon ‘products’ on your website and if someone buys it – you can get a commission. However, Amazon product commissions are low.

In order to make a sustainable online business based on affiliate marketing – you should seek those products that offer high ticket commissions, i.e. digital products – courses, consulting etc. This means with each sale, you can stand to make hundreds or thousands in commission. Why? Because those companies that sell digital products have very little overhead cost. They know that if an affiliate marketer promotes and sells their products – they know they can give up to 50% of the revenue to the affiliate marketer knowing that they still stand to make very good profit from the sale. A sale that did not require the product owners time, and involves little overheads. From the product owners point of view, they would rather make some money – as opposed to no money – for the same level of effort!

So affiliate marketing is a great option to create an online income. It requires little time on your part, except at the beginning to set up your website and marketing costs.

When deciding between these business models, you’ll want to weigh up how much time you want to give, whether you currently have a product and additionally your knowledge of a particular area. For example, if you have a fantastic product and want to automate the selling and fulfilment, then ecommerce could be an option.

If you have an expertise in a niche topic, but don’t want to commit your time – then a eCourse could be your calling. Of course, to make any business successful online – you need to become excellent at influencing and marketing. If you want to learn how to market effectively and create any of these online business models, then the company I am part of educates people on digital skills.

Click here to learn more.

The shoe/sneaker resale market is very lucrative, and with exclusive sneakers releasing frequently, insiders estimate that this secondary market is currently valued at around $6bn. While only 4% of shoes and sneakers are purchased upon release for resale, the market benefits from hustlers and entrepreneurs looking to pounce on the huge margins to be made.

Limited edition shoes

Certain limited-issue shoes are released for sale by a major shoe company, usually Nike or Adidas. They can be associated with an athlete, hip-hop star pr even a movie. Three examples of the Hip-Hop/sneaker collaboration are the Nike Air Yeezy 2 “Red October”, Adidas Yeezy Boost 350 “Turtledove” and Air Jordan 1 x Off-White “Chicago”.

Air Jordan 1 x Off-White Chicago
Air Jordan 1 x Off-White Chicago

Most shoes would actually fetch less than retail at resell. However, the above shoes were all released in limited editions retailing at $190-$240, with the resale value averaged between $1,695–$6,118, per Stock X.

Essentially hype and rarity are what makes these shoes ‘limited edition’.
If a shoe is hyped but not rare, anyone can get their hands on a pair for retail and you won’t make any money. If a shoe is rare but not hyped, nobody can get their hands on a pair, but nobody cares — and you won’t make any money. So if you get your hands on shoes that are both full of hype and rare – you’re in the sweet spot.

You can buy certain sneakers at retail price and sell them on a secondary market for at least 2-3 times the retail price.

Why are they worth so much?

19-year old Brandon Webb has made a living by taking advantage of the high-ticket sneaker reseller market. He is the founder of Hypluxe, a members-only community that teaches sales secrets of the massive secondary market for limited-edition sneakers.

He explains to – “It all comes down to supply and demand. Companies like Nike and Adidas release exclusive sneakers in collaboration with celebrities and artists like Virgil Abloh and Kanye West, as well as updated versions of classic models. Resellers know these sneakers will sell out, and so does everyone who wants to wear them. The combination of limited availability and hype drives prices through the roof on the secondary market.”

“Sneaker blogs now make lists of the ‘most popular upcoming sneakers’ and update them weekly. They even tell you exactly what websites they’ll be releasing on. In short, if there is hype and exclusivity, there’s money to be made.”

Sourcing shoes

To find out which shoes are hot, trending or upcoming, check out Hyperbeast and High Snobiety. Both are fashion sites that extensively cover information and news about the culture for sneaker-lovers of all levels.

Those in-demand shoes cannot simply be bought from your local retailer. To get hold of them, you can try raffles that are set up by retailers or try camping outside for a first-come first-serve option.

The average shoe reseller will use computer programs called bots to try to get their hands on sneakers. Bots virtually automate everything, attempting to rapidly check out multiple pairs from websites before they sell out, much faster than any human could. As you’d expect, bots available to the public are inferior to those used privately.

However, the people making the most money from shoe reselling have connections with investors, elite hackers, and industry insiders, as well as access to private software that essentially gives them a monopoly over the supply.

Expert resellers like Brandon Webb have built up insider connections that provide him with exact stock numbers. This helps him understand just how limited the shoe stock is. As a result he knows what’s going to be profitable far before they’re released.

To truly benefit from reselling shoes, you need to purchase products that are sold on the cheap but have lasting value in the long run. One way of doing so is by buying the sneaker on release day at retail prices, which is where they are at their most affordable

However, new pairs of shoes come far and few in between. To make money in reselling shoes, you need to find pairs sold under reseller price so you can profit off them.

How much and where to sell?

StockX is a site that shows how much the shoes cost over a 12-month period. Just like a stock market index graph, you will see the movement of price over time, thus giving you information on which shoes to acquire for reselling. It also serves as a consignment store where people can bid or ask for shoes for resale. If you have a pair of sneakers you want to sell, you could do so through the site.

StockX bridges the gap between buyers and sellers by allowing buyers to bid on available limited edition shoes. They have an authentication process which takes the guesswork out of trying to ensure shoes are not counterfeit, which is a glaring issue in the sneaker industry.


This is by far the safest and often the cheapest way to buy sneakers, and the company has only been growing in recent years. Stock X makes money off of both the buyer and seller with the commission fees, and both parties are entitled to lower fees if they buy/sell more. Once you have the information you need, it’s time to search for those shoes online.

The marketplace for reselling sneakers was once fragmented, but today there are dedicated marketplaces for sneakers, such as StockX, Hypremium, and GOAT, where all trading can be conducted through an app. These platforms provide a digital-native audience with a more formalized process and a plethora of choice.


Being such a cool and trendy niche, sneaker selling has allowed the tech-savvy youth to channel their creative juices and use their resources into doing something productive. This is a market that anyone can tap into. Of course, as with anything it has to be the right product on the right platform in order to create a lucrative business.

If you’d like to learn more about online marketing, or if sneaker reselling isn’t your thing but you’d like to know how to create, brand and sell other products online – then click here. I’ll send you a series of free video workshops run by my mentor who presents how you can create an online business and live the lifestyle you seek.


laptop half closed

I wanted to share some familiar excuses for why people don’t take the plunge and start something new. In this case – an online business. I would know as most of these applied to me.

“No time”

The lack of time to commit to building a business is the most common excuse based on surveys and polls. Time is a precious commodity, and we generally try to fill the free time we do have with enjoyable, rather than productive things. The desire is definitely there among young people but time is often cited as the excuse.

Don’t forget, each day on earth represents a greater portion of our time left to live compared to the previous day. Scary right?
With that in mind, surely you’ll want to spend less time commuting and working unsatisfactory jobs and more time with family, passions and growth?

This is why having an online presence is the best thing you can do considering so much interaction and commerce is done through social media. It is astonishing that with people and networks at our finger tips, we’re not taking advantage as we can and should.


  1. Make time. if you want something badly enough you’ll find a way.
  2. No time at this present moment, and too many commitments? Then consider an affiliate business model where you promote and sell other peoples’ products/services for a commission. This requires less time and can help build a solid side income.

“No technical skills”

Three months ago i didn’t know how to build a website or set up email systems, write blogs or create custom graphics. There are so many resources and its so easy these days. Especially when it can be just a case of point and click, and drag and drop interfaces -which means no HTML code learning required!


  1. Digital Business Lounge (for integrated hosting, website building, email, landing page) – all in one place!
  2. Outsource all the technical parts to your business using Fiverr.
My Banner

“Don’t truly believe I can do it”

I am part of a community that consists of all types of people with varying skills and beliefs. From truck drivers through to big shot lawyers. They all have one thing in common – they want to change their life. Whether that’s more money, time, fulfilment. there is an underlying ‘why’, and that’s what you have to discover for yourself.

And yes, they all had initial doubts as I did, but the first step is always the hardest.


  1. Everyone starts somewhere, but to embark on an entrepreneurial journey, you need to sort out your mindset. Mindset, confidence and being clear on your ‘why’ is discussed on regular ‘WakeUp’ calls within the SFM (Six Figure Mentors) community. Check it out!
  2. Get inspired and learn from mentors through podcasts, books and motivational videos. I particular love listening to Jay Shetty’s and Satori Prime’s podcasts.
  3. Daily visualisation practice so that eventually your future successful self becomes ingrained in your sub-conscious.

“I don’t have a product or service to sell”

This is something I struggled with initially. I always loved the idea of an internet business but just didn’t have a product or service. What to do?


  1. AFFILIATE MARKETING – As mentioned above, affiliate marketing is a great online business model for people who are looking to dip their toes into online marketing and start making money. Affiliate marketing is essentially recommending other peoples’ products and services that are aligned to your content, and that you have used before. SFM is a platform that not only teach you how to become an effective affiliate marketer, but also allow you to earn high-ticket affiliate commissions ranging in the $000s.
  2. E-COMMERCE – Amazon is the e-commerce platform of choice for millions across the globe. If you don’t have your own product, no problem. It is so easy these days to find wholesalers that produce t-shirts, camera bags, bikes, etc, and have them redesigned and re-branded according to your taste. Additionally, you don’t even need to hold stock in your garage or bedroom. With Amazon drop-shipping, the product can be collected from the wholesaler’s factory and dropped directly to the customer. The SFM teaches individuals this Amazon drop-shipping process- step by step.
  3. YOU are the product. as you have so much to share that certain people will resonate with you. Give and share what you know/love about a particular topic, area or product and before you know it, you will realise rewards from the value you give your customers and readers/viewers.

“I want to see examples of people like me make it first”

People fear the unknown and that’s entirely natural. Therefore it is completely understandable that whenever starting something new, it helps us to see evidence of success in that area thus giving us something to model on.

Before I started my journey with the SFM, I was intrigued by claims that people like me – in respective jobs earning comfortable salaries, managed to replace their salary with impressive profits from their online business. Conversely, there were also individuals in the SFM community that had nothing like the academic education or training that I had yet were commanding huge respect from their successes.


Click here to read real testimonials from real people, get inspired and change your life!


I wanted to shine some insight into the excuses that most people (yourself included?) say to themselves to avoid starting an online business. And with forecasted online sales of $25 trillion by 2025, surely you’d want to build your internet business and claim a tiny chuck of that??


Handing over keys to the Entrepreneur for the new dream house

After working in the corporate finance sector for over 13 years, I’ve had some realizations when it comes to money and wealth.

An employee, even a fairy well-paid employee may struggle to truly create the life that he or she desires from their employment alone.

You see, I define financial wealth as having the capacity to acquire those dream assets, like the house or the car or the holiday home abroad with just cash and no loans or mortgage.

Free Video Workshop Shows You How To Start An Affiliate Business From Scratch!

We respect your email privacy

When I was a kid, I always viewed owning the £1m house as being the benchmark for being truly wealthy. Of course, with inflation a £1m house today may be worth £5m in the future – and in that same future, £1m doesn’t buy you alot.

But essentially everybody’s dream home and desires are different. I just use a home as an example because it is almost always the biggest ticket item people want to purchase.

beautiful bedroom overlooking beach and sea

And I specifically selected the salaries of a UK and US Investment Banker as they are the highest paid professions in Finance, and I want to illustrate that despite their earnings and status – it’s harder to acquire that £1m (or $1.5m) house with CASH ONLY – no mortgage.

I’ve put together 2 tables – one for the UK Banker, and one for the US Banker. The tables show how with age, the banker’s savings accumlate alongside the change in house prices.

This is only a model, and I have inserted my assumptions below each table – the key being that both bankers save away 20% of their annual salary;

UK Investment Banker financial path:

Assumptions: Salary & bonus growth at 15% annually, UK tax rates for 18/19, Personal savings rates of 20%, No interest on savings, UK inflation at 2%, Annualized house price growth is 3.7%. No other investments or sources of income.

US Investment Banker financial path:

Assumptions: Salary & bonus growth at 15% annually, US effective tax rates for 2018, Personal savings rates of 20%, No interest on savings, US inflation at 3.22%, Annualized house price growth is 5.4%. No other investments or sources of income.

From the UK table, it would take the employee (starting at a £40k salary) 34 years before they have acquired enough savings (£3.49m) before they can afford that same £1m house – which is now valued at £3.3 after 34 years.

From the US table, it would take the employee (starting at a $60k salary) 42 years before they have acquired enough savings (£13.12m) before they can afford that same $1.5m house – which is now valued at £12.958m after 42 years.

This line graph summarizes how the accumulated savings largely lag the house value over time;

You may look at my total compensation figures and find them to be conservative. But you gotta bear in mind the economic cycles, burnout and structural changes to the industry. Again, this is purely a model with my own researched assumptions. Even, the savings rate of 20% is an average. Some people save almost nothing and purely rely on living pay check to pay check.

Of course, after 34 or 42 years, and with that kind of savings, the banker may choose to buy a property elsewhere where there is more value for money or even downsize. But, the point is that, upon seeing their dream house (valued at £1m or $1.5m) when the budding banker was 21, it would take them a helluva time before they can pay for it outright in cash.

Sure, the banker can still take out a mortgage to make up the shortfall at any time during his career to buy the dream house. But it would just mean continuing to work for another 10 or 15 year to meet the mortgage payments.



The above data illustrates that an employee (with no other investments or income sources), will struggle to purchase their dream asset if they were paying for it in cash. However, being an Entrepreneur and owning several businesses and sources of income can help you achieve this goal.

Sure, the business owner may not pay himself much in comparison to the earnings of a top ranking Investment Banker, however the benefits of having multiple sources of income are as follows;

  1. Not subject to economic downturns as much as an employee, who may lose their job. The Entrepreneur can rely on other sources of income if one or two take a hit;
  2. Not working for anyone else. Be your own boss. As a result, take as much time as you need off;
  3. As a business owner, you have controlling ownership in your company which leads to my next defining point…
  4. More chance of huge cashflow or liquidity events. What this means is that one of your businesses could eventually be sold or partially sold for seven-figures if it’s a successful venture and has been creating huge value for customers. Alternatively, a minority stake in your overall portfolio company can be sold to investors. These events create huge windfalls and allow the Entrepreneur to purchase those dream assets much earlier. And they don’t have to one-offs either.
  5. Another benefit of entrepreneurship is the incredible satisfaction you gain from creating something out of nothing. Having the freedom to do whatever you want provides for tremendous happiness as well.

I highly recommend that everyone should start their own business, and in particular – an internet business to leverage the lucrative digital economy. There are so many ways to make money online (refer to my post to ‘4 Realistic Ways To Make Money Online‘) as well as;

  • Blogging (written and video)
  • E-book
  • Online training courses
  • Downloadable templates
  • Video subscription

You definitely need to start by creating your own website, create a blog and build your brand and potentially access over three billion people online. And you can do this so easily and cheaply these days.

If you would like to make the first step to creating your online business, and learn how to market effectively online, click here to access a free video series workshop that will really open your eyes to the possibilities for making money.

You will wonder why you didn’t start this process earlier! In fact, that’s something I always ask myself, especially having gone through the traditional route of academics and employment.

If you wish to get started now – take the first step to your freedom.

Free Video Workshop Shows You How To Start An Affiliate Business From Scratch!

We respect your email privacy